High Tide Marketing operates as Orchard Group's integrated marketing team — not a vendor relationship, not a retainer agency, but a dedicated partner embedded in the venue portfolio.
The figures below come from the actively managed portfolio Chantz runs marketing for — six home services businesses generating over $68 million in annual revenue. The channels, the methodology, and the systems are the same ones being applied to Orchard Group's venue portfolio. These are not projections. They are current-period results.
The efficiency story: Leads grew 15% year-over-year. Bookings grew 16.8%. Revenue grew 8.3%. The system converts better as it scales — not just more spending to get more leads, but a smarter channel mix driving higher booking rates across the board.
Most marketing agencies manage campaigns from the outside. They handle deliverables, send reports, and require constant client-side coordination to keep channels aligned. High Tide Marketing operates differently — functioning as an embedded marketing department that owns strategy, execution, and optimization across every channel simultaneously.
For a venue portfolio like Orchard Group's, this matters. Every channel — social, paid, SEO, video, email, website — needs to work from the same playbook. When strategy is centralized in one team, content from a video shoot feeds social posts that feed retargeting ads that lead to landing pages built for the same message. There are no agency hand-offs, no vendor coordination, and no gaps between channels where leads can fall through.
The distinction: A traditional agency manages one channel well. High Tide manages the full funnel — and because every channel is owned by the same team, the strategy is coherent at every touchpoint a couple encounters.
Chantz started with zero marketing experience. Criminal justice degree. Six years as a U.S. Army officer — commissioned and leading men in the 1st Battalion, 75th Ranger Regiment. He learned marketing from YouTube at 9pm after PT at 6am. Within six months, while still leading a Ranger platoon full-time, he had built a hunting brand to 100,000+ followers across platforms, managed all paid campaigns, and rebuilt the entire website. Part-time. From the barracks.
That turned into referrals. Referrals turned into an agency — Kodaxe Marketing, now rebranded as High Tide Marketing — built and run from active duty before he transitioned out in June 2025. Today he manages marketing across 6 businesses generating over $68 million in annual revenue, overseeing $6 million in active ad spend across paid search, SEO, social, email, and local strategy. He still runs the agency with 12 active clients across home services, real estate, and B2B.
Every strategy in this proposal was built by Chantz directly — not templated, not outsourced. The channel sequencing, content pillar frameworks, and campaign architecture all reflect hands-on experience running high-volume marketing operations, applied specifically to the wedding venue market.
High Tide Marketing is fully comfortable operating as a white-label partner — meaning all deliverables, reports, and client-facing materials carry Orchard Group's branding, not ours. If Orchard Group wants to present the marketing function as fully in-house, we support that completely. The background, track record, and expertise of our team are there as trust signals — not as a logo on every report.
We see this as a genuine partnership. You bring the venues, the operator relationships, and the portfolio vision. We bring the marketing infrastructure, the proven systems, and the channel expertise to execute against it. The wins we've built across other clients are yours to lean on as evidence that this team can deliver — without requiring us to be front and center in the relationship.
One of the most common concerns when bringing on a marketing partner is the onboarding process — what's expected, what gets audited, what the first 90 days look like, and whether Orchard Group's leadership will need to become marketing experts to manage the relationship. The answer is no. That's our job.
The goal: Orchard Group's leadership should never feel lost in the marketing conversation. We communicate clearly, report transparently, and make sure every person in the room understands what's being done with their budget and why it's working.
High Tide Marketing's primary markets cover the Southeast — the same geography where Orchard Group is building its venue portfolio. That means the audience targeting, the content angles, the local SEO strategy, and the competitive intelligence all come from direct experience in these markets, not generalized templates.
The Savannah market specifically is an area of concentrated focus — understanding destination wedding search behavior, the Forsyth Park positioning opportunity, and the competitive landscape of venues operating in and around the historic district.
High Tide Marketing covers the full digital marketing stack in-house. No subcontractor patchwork, no channel gaps — every service listed in this proposal is executed by the same team that built the strategy.
A venue portfolio at scale requires marketing infrastructure that matches the ambition. Individual venue operators can't build this in-house — and a patchwork of vendors across each venue creates inconsistency, coordination overhead, and gaps in strategy. The HTM model solves all three.
The bottom line: Orchard Group is building a venue management company. High Tide Marketing is building the marketing infrastructure that makes that company worth more — to operators, to guests, and to future investors. This is not a vendor relationship. It's a growth partnership.