High Tide Marketing operates as Orchard Group's integrated marketing team.
The figures below come from High Tide Marketing's actively managed portfolio, generating over $68 million in annual revenue over the last 365 days. The channels, the methodology, and the systems are the same ones that will be applied to Orchard Group's venue portfolio. These are not projections. They are current-period results.
The efficiency story: Leads grew 15% year-over-year. Bookings grew 16.8%. Revenue grew 8.3%. The system converts better as it scales. Not just more spending to get more leads, but a smarter channel mix driving higher booking rates across the board.
Most marketing agencies manage campaigns from the outside. They handle deliverables, send reports, and require constant client-side coordination to keep channels aligned. High Tide Marketing operates differently, functioning as an embedded marketing department that owns strategy, execution, and optimization across every channel simultaneously.
For a venue portfolio like Orchard Group's, this matters. Every channel, social, paid, SEO, video, email, website, needs to work from the same playbook. When strategy is centralized in one team, content from a video shoot feeds social posts that feed retargeting ads that lead to landing pages built for the same message. There are no agency hand-offs, no vendor coordination, and no gaps between channels where leads can fall through.
The distinction: High Tide manages the full funnel. Because every channel is owned by the same team, the strategy is coherent at every touchpoint a couple encounters.
We're fully comfortable operating white-label. If Orchard Group wants to present the marketing function as in-house, we support that completely. All deliverables, reports, and client-facing materials can carry your branding without our name attached.
That said, we think there's real trust value in knowing who's behind the accounts. High Tide Marketing isn't an anonymous agency. The track record, the leadership, and the results in this proposal are tied to real people who can be verified. That transparency is a signal worth keeping visible, not hiding. Orchard Group can lean on our wins as proof of capability, but that only works if the connection is clear.
Bottom line: The choice is yours. We operate however the partnership works best. Fully white-labeled, co-branded, or clearly HTM-powered. We're built for all three.
One of the most common concerns when bringing on a marketing partner is the onboarding process. What's expected, what gets audited, what the first 90 days look like, and whether Orchard Group's leadership will need to become marketing experts to manage the relationship. The answer is no. That's our job.
The goal: Orchard Group's leadership should never feel lost in the marketing conversation. We communicate clearly, report transparently, and make sure every person in the room understands what's being done with their budget and why it's working.
High Tide Marketing covers the full digital marketing stack in-house. No subcontractor patchwork, no channel gaps. Every service listed in this proposal is executed by the same team that built the strategy.
A venue portfolio at scale requires marketing infrastructure that matches the ambition. Individual venue operators can't build this in-house, and a patchwork of vendors across each venue creates inconsistency, coordination overhead, and gaps in strategy. The HTM model solves all three.
The bottom line: Orchard Group is building a venue management company. High Tide Marketing is building the marketing infrastructure that makes that company worth more, to operators, to guests, and to future investors. This is not a vendor relationship. It's a growth partnership.