01 Venue Marketing

Traditional Pricing

Per-venue service pricing across social media, paid advertising, SEO, website, and video — structured in three tiers for each service line. All rates sourced from HTM's active pricing database.

Per-venue pricing. All rates below apply to each individual venue engagement. Bundling multiple Orchard Group venues together unlocks portfolio discounts — that structure is covered in Section 04: Volume Pricing.

Social Media Management

Social Media Management

Content creation, scheduling, and community management across Instagram, TikTok, Facebook, and Google Business Profile.

Ripple
Build Your Presence

Establish a consistent, professional presence that makes your venue easy to find and trust when couples are comparing their options.

$1,000/mo
10 static posts · 2 platforms
Includes
  • 10 static image posts/mo
  • Facebook + Instagram
  • Custom graphics & captions
  • Content calendar & hashtag strategy
  • Scheduled publishing
  • Monthly performance report
Most Popular
Wave
Grow Your Audience

Double the content, three platforms, and a mix of static and video posts that keep your venue visible and shareable every week.

$2,000/mo
20 static + 8–10 video posts · 3 platforms
Includes
  • 20 static image posts/mo
  • 8–10 video posts/mo (raw footage provided by client)
  • FB + IG + GMB or TikTok
  • Custom graphics, captions & copy
  • Content calendar & hashtag strategy
  • Community monitoring
  • Monthly performance report
  • Competitor content benchmarking
Video editing not included at this tier — pair with the Video Retainer for fully edited posts.
Surge
Dominate Your Market

Maximum output across four platforms with active community management and monthly strategy calls — your venue stays front of mind at every stage of the planning journey.

$2,500/mo
30 posts · 4 platforms
Includes
  • 30 branded posts/mo
  • FB + IG + TikTok + GMB
  • Custom graphics & full content strategy
  • Reels/short-form video content
  • Active community management
  • Bi-weekly performance report
  • Monthly strategy call
Paid Advertising

Meta Ads Management

Facebook and Instagram ad campaign management. Ad spend is separate and billed directly to the client's ad account.

Ripple
Awareness Campaigns

Get your venue in front of engaged couples in your market before they even start touring. Build name recognition and top-of-mind presence while they're still in research mode.

$1,000/mo
Best for $500–$2,000/mo ad spend
Includes
  • Awareness campaign setup & management
  • Audience targeting & market research
  • Ad creative via design team
  • Bi-weekly bid optimization
  • Pixel & conversion event tracking
  • Monthly performance report
Core Offering
Wave
Engagement & Retargeting

Re-engage warm audiences and turn venue browsers into tour bookings. Couples who've seen your content or visited your site will keep seeing you — right when they're ready to decide.

$2,250/mo
Best for $2,000–$7,500/mo ad spend
Includes
  • Engagement campaigns — reach couples interacting with your content
  • Retargeting campaigns — follow up with website visitors & video viewers
  • A/B creative & audience split-testing
  • Weekly bid optimization
  • Lookalike audience building
  • Monthly performance report & strategy review
Surge
Full Funnel + Lead Generation

Run the complete playbook — awareness, engagement, retargeting, and dedicated lead campaigns with custom landing pages designed to convert. The full strategy for venues ready to scale inquiries.

$3,500/mo
Best for $7,500–$25,000/mo ad spend
Includes
  • Awareness campaigns — top-of-funnel reach
  • Engagement campaigns — warm your audience
  • Retargeting campaigns — re-engage warm traffic
  • Lead generation campaigns with custom landing pages
  • Advanced audience segmentation
  • Weekly optimization + bi-weekly strategy call
  • Dynamic ads & creative rotation
Paid Advertising

Google Ads Management

Search, Display, and Performance Max campaign management. Ad spend billed directly to client's Google Ads account.

Ripple
Search Presence

Show up when couples in your market are actively searching for wedding venues. Capture high-intent traffic at the moment they're ready to book a tour.

$1,000/mo
Best for up to $2,000/mo ad spend
Includes
  • Campaign build & keyword research
  • Ad copy creation (2–3 ads per group)
  • Custom landing page
  • Basic bid management
  • Negative keyword list setup
  • Conversion tracking setup
  • Monthly performance report
Core Offering
Wave
Search Growth

Full campaign architecture with continuous testing and optimization — more search terms covered, better ad performance, and monthly strategy reviews to stay ahead of competitors.

$1,800/mo
Best for $2,000–$10,000/mo ad spend
Includes
  • Keyword research & campaign architecture
  • Ad copy creation & A/B testing
  • Custom landing page
  • Bid management & Quality Score optimization
  • Negative keyword maintenance
  • Conversion tracking & goal setup
  • Shopping or Local campaigns (if applicable)
  • Monthly performance report & strategy call
Surge
Search Dominance

Multi-campaign architecture covering every search angle — including competitor conquesting, Display, and Performance Max — with weekly optimization sprints to maximize every dollar spent.

$2,500/mo
Best for $10,000–$50,000/mo ad spend
Includes
  • Multi-campaign architecture & strategy
  • Performance Max + Search + Display
  • Custom landing pages per campaign
  • Advanced audience targeting & RLSA
  • Competitor conquesting strategy
  • Weekly optimization sprints
  • Bi-weekly strategy call
  • Monthly attribution report
SEO & Local Authority

Search Engine Optimization

Organic search presence, local authority building, and AI citation monitoring — from GBP foundation to full content + backlink strategy.

Ripple
Local Foundation

Get your venue found on Google Maps and local search before investing in content. The right starting point for venues that don't yet have consistent organic visibility.

$1,200/mo
GBP + tracking + on-page + blogs
Includes
  • 4 blog posts/mo
  • Google Business Profile optimization
  • Keyword rank tracking
  • On-page optimization (existing pages)
  • Google Search Console monitoring
  • Local citation audit & cleanup
  • Monthly ranking report
Core Offering
Wave
Content & Authority Growth

Build real organic traffic with consistent blog content, local landing pages, and AI search monitoring — so your venue shows up everywhere couples are searching, including ChatGPT and Perplexity.

$3,000/mo
Blogs + local pages + AI monitoring
Includes
  • 8 blog posts/mo
  • 5 geo-targeted local landing pages
  • AEO monitoring — ChatGPT, Perplexity & Gemini
  • Keyword rank tracking
  • On-page optimization
  • Google Search Console monitoring
  • Monthly ranking + authority report
Surge
Full Authority Stack

The complete SEO engine — maximum content output, more local landing pages, active AI citation engineering, and a monthly high-quality backlink to build domain authority over time.

$4,500/mo
Full stack + 1 high-quality backlink/mo
Includes
  • 10 blog posts/mo
  • 15 geo-targeted local landing pages
  • Full AEO — AI citation monitoring + prompt engineering
  • 1 high-quality backlink/mo
  • Competitive gap analysis
  • Bi-weekly update cycle
  • Monthly authority report
Website Projects

Website Design & Build

Custom code builds — no templates. Every site is designed from scratch for the venue, with conversion-focused layouts and SEO structure built in from day one.

Ripple
Launch Site

A fast, professional 4–6 page website that establishes your venue's online presence and starts capturing inquiry traffic immediately.

$6,500 one-time
4–6 pages · Custom code build
Includes
  • 4–6 custom-coded pages
  • Mobile-optimized & fast-loading
  • Basic SEO metadata & structure
  • Booking CTA + contact form
  • Gallery & photo integration
  • 30-day post-launch support
  • Unlimited revisions · No new pages at this price
Surge
Full Build

An 8–12 page custom design system with CMS, blog, and full SEO architecture — built to rank, convert, and scale as your portfolio grows.

$12,000 one-time
8–12 pages · Custom design system
Includes
  • 8–12 custom-coded pages
  • Full custom design system
  • CMS / blog setup
  • Conversion-focused layout strategy
  • SEO foundation & site architecture
  • 60-day post-launch support
  • Unlimited revisions · No new pages at this price
Add-On
Website Management

Ongoing maintenance, hosting oversight, and content updates so your site stays fast, secure, and current without you lifting a finger.

$300/mo
Maintenance · Updates · Monitoring
Includes
  • Hosting & uptime monitoring
  • Platform maintenance & security
  • Up to 2 hrs of content/design updates per month
  • Unlimited revisions within monthly hours
  • No new pages at this price
  • Overages quoted separately
Video Production

Video Editing & Production

Monthly editing retainer, one-time cuts, on-site shoots, and pre-production scripting — built to feed social, paid ads, and the website simultaneously.

Editing Packages
Short-Form
Short-Form Edit

Polished, platform-ready edits for Reels, TikTok, and YouTube Shorts — delivered in 3 days.

$250/video
Up to 90 sec · 3-day turnaround
Includes
  • Up to 90 sec final cut
  • Captions & subtitles
  • Vertical + horizontal exports
  • Music layered in
  • 3-day turnaround
Long-Form
Long-Form Edit

Full-length brand films, testimonials, and YouTube content — color graded and chapter-marked for a polished, professional finish.

$600/video
Up to 10 min · 5-day turnaround
Includes
  • Up to 10 min final cut
  • Full captions & subtitle track
  • Chapter markers
  • B-roll integration & transitions
  • Color grade throughout
  • 5-day turnaround
Best Value
Monthly Retainer
Video Retainer

A dedicated monthly editing pipeline that keeps your content calendar fully stocked — short-form, long-form, captions, and exports handled every month.

$2,000/mo
10 edited videos/mo · Priority turnaround
Includes
  • 10 fully edited videos/mo
  • Captions & subtitles on every video
  • Vertical + horizontal exports
  • Background music included
  • Frame.io review workflow
  • Unlimited revision rounds
Video Shoots
Script / Pre-Production
Full script writing · Shot list & call sheet creation · Location scouting coordination · Client brief & creative direction doc
$1,250per project
Full-Day Shoot
8–10 hrs on location · Full creative direction · Multiple subjects, locations & setups · B-roll library delivered via Frame.io · Videographer billed separately
$1,800per shoot
Full-Day + Travel Bundle
Travel day + full shoot day combined · Full creative direction · All shot list execution · Out-of-market venues only · Videographer billed separately · Hotel & expenses at cost
$3,200per shoot
Bundled Packages

Bundled Packages

Three scenario-based packages built around where you are in your marketing journey. All are per venue — portfolio discounts stack on top for multi-venue arrangements.

Package 01 — Awareness & Brand Building
The Awareness Engine

You have a solid website, solid SEO, and performance marketing that's already generating leads. Now you want to build brand awareness at scale and drive your overall cost per lead down — by reaching a much larger audience through consistent social content, Meta campaigns, and a full video editing pipeline that ships 40–50 pieces of content every month.

Video editing retainer covers editing of all video posts from your social calendar. Video production shoots are priced separately.

Social Media Management (Wave)$2,000/mo
Meta Ads Management (Wave)$2,250/mo
Video Editing Retainer$2,000/mo
Purchased separately$6,250/mo
$5,500/mo
Save $750/mo
Package 02 — Foundation & Lead Generation
The Growth Foundation

Your website is outdated, SEO is practically nonexistent, and you haven't cracked lead generation yet. This package fixes all three — website management keeps your site current, SEO builds long-term organic authority, and Google Ads captures high-intent couples actively searching for venues right now.

Website management assumes an existing site. A website build — Launch Site ($6,500) or Full Build ($12,000) — is recommended as the starting point and can be added at standard pricing.

Website Management$300/mo
SEO — Content & Authority Growth (Wave)$3,000/mo
Google Ads Management (Wave)$1,800/mo
Purchased separately$5,100/mo
$4,500/mo
Save $600/mo
Package 03 — Full Funnel Domination
Full Funnel Domination

You're ready to be aggressive across every channel simultaneously. Social content feeds both Meta and Google retargeting, SEO builds authority in the background, and video keeps the brand sharp everywhere couples are looking. Retargeting runs on both platforms — so no warm lead ever slips through the cracks.

Video editing retainer covers 10 edited videos/mo from client-provided footage. Video production shoots are priced separately.

Social Media Management (Wave)$2,000/mo
Meta Ads Management (Surge)$3,500/mo
SEO — Content & Authority Growth (Wave)$3,000/mo
Video Editing Retainer$2,000/mo
Google Ads Management (Wave)$1,800/mo
Purchased separately$12,300/mo
$10,750/mo
Save $1,550/mo

Orchard Group Partner Pricing: As an ongoing portfolio partner, all per-venue rates above are available at a 25% partner discount — applied to service fees across any tier or bundle. Discount is locked for the life of the engagement. Multi-venue portfolio pricing is covered separately in Section 04.

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