Performance audit and forward-looking recommendations for each Orchard Group venue — Chateau 1800, Chapel by the Sea, and the pre-launch Forsyth Park. Select a venue below to review its strategy.
Chateau 1800 has built a strong presence and drives consistent lead volume across the website, The Knot, and WeddingWire. The strategy moving forward is straightforward: lean heavier into social content and short-form video, and make sure the couples who are already showing up and looking don't disappear without a way to bring them back.
Only two competing venues in the Savannah market are active on TikTok. Chateau's visual product — the estate, the grounds, the ceremony spaces — is exactly the type of content that performs well on short-form video. One monthly shoot covers both Instagram Reels and TikTok.
Every month, 400–500 people visit the website — couples who are actively researching. Meta retargeting keeps Chateau 1800 in front of them after they leave, at a fraction of the cost of reaching cold audiences.
Full management across both platforms. Consistent posting cadence, content calendar, and community management — keeping Chateau 1800 in front of couples at every stage of their search.
One shoot day per month produces short-form content for both Instagram Reels and TikTok. The estate, the grounds, the ceremony spaces — this is exactly the content that performs on both channels and builds the audience over time.
Install the pixel, build the retargeting audience from the 400–500 couples already visiting each month, and serve them ads that keep Chateau 1800 top of mind while they're still deciding. These are the warmest leads in the entire funnel.
Social media management, monthly video production, and Meta retargeting — the three services that build audience, create content, and recapture the couples already showing interest.
| Line Item | Description | List | Partner |
|---|---|---|---|
| Social Media — Standard | Instagram + TikTok management. 20 static images/week + 2–3 videos/week. Content calendar, scheduling, community management. | $2,000 | $1,500 / mo |
| Video Editing Retainer | Short-form Reels and TikTok cuts. Platform-optimized monthly output from a single shoot day. | $2,000 | $1,500 / mo |
| Meta Ads Management | Retargeting campaign setup and management. Site visitor pixel, audience segmentation, creative rotation. | $2,250 | $1,000 / mo |
| Services Subtotal | $6,250 / mo | ||
| 25% Partner Discount (Social & Video · negotiated rate on Meta Ads Mgmt) | −$2,250 / mo | ||
| Partner Services Total | $4,000 / mo | ||
| Meta Ad Spend | ~$67/day · retargeting pool of 400–500 monthly site visitors at 3× frequency. At $5–7 CPM: ~90,000–130,000 impressions/mo. | $2,000 / mo pass-through | |
| Monthly Total — partner services + ad spend | $6,000 / mo | ||
Ad spend is pass-through at cost, no markup. Video shoot days billed separately at $1,500/shoot.
Select the services you want included, enter Chateau 1800's average booking value, and see the partner rate total alongside the break-even math.
* This list is a menu, not a commitment. Everything shown here represents what's possible — we'll talk through exactly what makes sense for where Chateau 1800 is right now and what you're trying to accomplish. Pick one service or all of them; the budget tool updates in real time so you can see the numbers at any combination before we ever have that conversation.
Enter your revenue goal above to see your marketing budget and package ROI.