A pre-launch plan to build audience, establish the brand, and generate a qualified waitlist before Forsyth Park Weddings opens for bookings.
Forsyth Park is Savannah's most photographed landmark. Couples from across the country choose Savannah as a destination wedding location specifically because of settings like this — the fountain, the Spanish moss, the historic squares. No venue in the current market is owning that story.
The window before the venue opens is not dead time. It's the most valuable marketing asset Forsyth Park has. Used correctly, it builds a pre-qualified audience of engaged couples who are already emotionally invested in the venue before a single booking is taken.
The core insight: 95% of the target audience is not actively searching yet. Top-of-funnel awareness built now — through content, organic social, and light paid ads — becomes a warm, retargetable audience by the time the venue is ready to book. Starting cold on opening day means starting over.
Forsyth Park Weddings is a brand new venue entering the market without any of the digital infrastructure that established competitors have spent years building. That changes how the strategy has to work.
The solution isn't to fake a head start — it's to build buzz instead. Traditional SEO, review accumulation, and directory rankings take 12–24 months to move. What can move immediately is attention. The strategy is built around driving impressions and generating real excitement around what's being built — so that by the time the venue opens, it already has an audience that's been following the story.
The pre-launch strategy runs on three parallel tracks: a waitlist landing page to capture direct interest, an aggressive social media launch to build organic reach, and awareness-only Meta ads to accelerate that reach nationally.
Each monthly shoot is structured around these six pillars, ensuring content variety and a clear narrative arc as the venue moves from planning to launch. The pillars give the audience a reason to stay engaged across months — each shoot moves the story forward.
What's being built, why it matters, and what makes Forsyth Park unlike anything else in the Savannah market.
Behind-the-scenes of the buildout — construction milestones, design decisions, transformation progress. Most venues never show this.
Savannah itself — the squares, the restaurants, the hotels, the feel. Reaches the widest audience and anchors the destination wedding positioning.
The team, the vendors, the planners, the community. Relationship content that builds trust before the first tour is ever booked.
Countdown content as opening gets closer — tour dates, booking window previews, waitlist announcements. Creates urgency and exclusivity.
Styled shoots, vendor showcases, and walkthroughs designed to help couples picture their wedding here before they ever step inside.
The two-week sprint gets every channel operational together. Social accounts and the waitlist page launch simultaneously — nothing goes live in isolation.
Phase 1 keeps the commitment low while the audience builds and the waitlist proves demand. Phase 2 scales into the full content and ad machine once momentum is confirmed — typically around month 4, when bookings are approaching and the ROI case is already visible.
| Line Item | Description | Cost |
|---|---|---|
| Waitlist Landing Page | Design, build, and launch. Form setup and Meta pixel integration. $1,500–$2,000 value. | Complimentary |
| Content Strategy | Brand voice, audience personas, posting cadence, and pillar framework. $1,200 value. | Complimentary |
| Competitor Research | Landscape audit of competing wedding venues in the Savannah market. Positioning gaps and content opportunities identified. $800 value. | Complimentary |
| Launch Video Shoot | Full-day on-site shoot at Forsyth Park. Produces landing page hero and 6–8 weeks of social content. | $1,800 one-time |
| Social Media — Standard | Instagram + TikTok management. 20 static images per week + 2–3 videos per week. Content calendar, scheduling, and community management. | $2,000 / mo |
| Video Editing Retainer | Short-form cuts per month, platform-optimized for Reels and TikTok. Does not include shoot days. | $1,500 / mo |
| Meta Ads Management | Awareness campaign setup and management. No conversion objective until the venue is booking-ready. | $800 / mo |
| Meta Ad Spend | Light awareness spend. Builds the retargeting pool without over-investing pre-revenue. | $1,500 / mo |
| 25% Partner Discount (applied to services) | −$1,075 / mo | |
| Monthly Total — services discounted + ad spend | $4,725 / mo | |
| Services Discounted — retainer only, excl. ad spend | $3,225 / mo | |
| Month One — includes launch video shoot | $6,525 | |
Trigger: Prepare for complete website build. When the team is ready to go fully live, we take over the full website build at no additional cost — included as part of the ongoing partnership. SEO launches in the same window.
| Line Item | Description | Cost |
|---|---|---|
| Full Website Build | Complete venue website — gallery, booking CTA, about, contact, and vendor pages. SEO-ready on launch. $10,000–$12,000 value. | Complimentary |
| SEO — Basic | On-page optimization, 4 blog posts/mo, rank tracking, and technical SEO. Builds organic search presence as the venue goes live. | $1,800 / mo |
| Social Media — Standard | Instagram + TikTok management. 20 static images per week + 2–3 videos per week. Content calendar, scheduling, and community management. | $2,000 / mo |
| Video Editing Retainer | Short-form cuts per month, platform-optimized for Reels and TikTok. Does not include shoot days. | $1,500 / mo |
| Full-Day Video Shoot | $1,800/shoot every 2 months, amortized for consistent monthly budgeting. | $900 / mo (amortized) |
| Meta Ads Management | Full awareness + retargeting campaign management as the venue transitions to active bookings. | $800 / mo |
| Meta Ad Spend | Scaled awareness + retargeting. At $5–$7 CPM, 3× frequency: ~71,000–100,000 unique people/mo. | $1,500 / mo |
| 25% Partner Discount (applied to services, excl. ad spend) | −$1,750 / mo | |
| Monthly Total — full package discounted + ad spend | $6,750 / mo | |
What's included at no additional cost: Waitlist landing page ($1,500–$2,000 value) · Content strategy ($1,200) · Competitor research ($800) · Full website build at Phase 2 ($10,000–$12,000) — $13,500–$16,000 in complimentary deliverables included as part of the partnership.
Ad spend is pass-through with no markup. Phase 2 launches when the decision to build the website is made — not on a fixed timeline.