Per-venue wholesale rate structure for the Wedding Inc. management portfolio — organized by where each venue actually is when it joins. Three categories, two discount tiers, one consistent marketing partner at scale.
The discount structure is built so that as shared infrastructure — playbooks, ad account learnings, content systems, onboarding processes — amortizes across more managed venues, that efficiency passes directly to the portfolio as a deeper per-venue rate.
off standard rates
Partner discount locked for the life of the engagement. Applies to all services across all three active Orchard Group venues regardless of Wedding Inc. portfolio growth.
off standard rates
The wholesale entry rate for the management model — same discount as the Orchard Group partner tier. Venues 1 through 5 receive 25% off all service fees across every channel.
off standard rates
At six venues, the playbooks, ad learnings, and creative systems built for venues 1–5 are already doing the heavy lifting — so a deeper discount is available without changing the scope of what's delivered.
Every channel setup, brand audit, content calendar build, and platform configuration gets faster and cheaper with each venue added. The playbook is built once and refined forever — onboarding venue 6 takes a fraction of the time and cost of venue 1.
Audience data, creative learnings, and bidding intelligence built across venues 1–5 directly reduce time-to-performance for venues 6 and beyond. New venues don't start with cold ad accounts and no data.
Content pillars, caption templates, graphic systems, and short-form video structures built for earlier venues are adapted — not rebuilt — for each new venue. Production speed increases, cost per deliverable decreases.
Keyword maps, local landing page frameworks, and blog content structures built for the first five venues are adapted and deployed for new venues faster and with significantly less research overhead.
The services, the website approach, and the budget targets are different depending on where the venue actually is — not where it wants to be. Pick the category that fits, and the playbook follows.
These two platforms feel like two decisions. They're not. The Knot acquired WeddingWire in 2019 — they now operate under The Knot Worldwide umbrella and pull from the same lead pool. Paying for both means paying twice to appear in front of the same couples browsing the same database. Whether it's worth it depends entirely on where the venue is — brand new or already established.
Note: The Knot and WeddingWire merged under The Knot Worldwide in 2019. The storefronts are separate, the leads are shared.| Market Type | Monthly Cost | Annual Estimate | Notes |
|---|---|---|---|
| Rural / Small market | $50–$150/mo | ~$600–$1,800 | Lower competition; basic visibility tier |
| Mid-size market | $200–$450/mo | ~$2,400–$5,400 | Most Orchard Group venues likely land here |
| Major metro | $500–$1,200/mo | ~$6,000–$14,400 | High competition; placement rankings matter more |
| Featured storefront upgrade | +$100–$300/mo | +$1,200–$3,600 | Larger photo gallery, premium badge, better placement |
| Seasonal listing boost | $150–$500/campaign | Varies | Jan–Feb and Sept–Oct peak booking windows |
| Competitive market annual total | — | $6,000–$12,000+ | Per platform; two platforms = potential $12K–$24K/yr |
Estimated Lead Volume by Market
Google Ads comparison: At a well-optimized $1,500–2,000/mo ad spend + $1,800/mo management, Google Search Ads typically produce cost-per-booked-inquiry around $125 at a 40% tour-to-booking rate — with full creative control, real-time budget flexibility, and no 12-month commitment. For new venues especially, that math usually wins.
We include WeddingWire & Knot profile optimization in every Cat B and C package — not because we think directory spend is always the right call, but because an unoptimized profile costs you even when you're paying for it. We make sure the profile is strong enough to convert before recommending any increase in directory spend. For Cat A venues, we actively recommend holding off — and putting that budget into Meta and Google where you can build brand and audience while your reviews accumulate.
Saves $1,937/mo vs. standard rate.
Saves $2,712/mo vs. standard rate.
Full custom-coded site — design system, CMS, blog, conversion-focused layout, SEO architecture, and 60-day post-launch support. Flat rate at this engagement level. No page count tiers.
Enter your projected revenue above to calculate your marketing budget and see how the package fits.
Saves $1,887/mo vs. standard rate.
Saves $2,642/mo vs. standard rate.
If the venue's digital presence is underperforming alongside its marketing, a rebuild is typically part of the fix. Full custom design, CMS, blog, SEO architecture, and 60-day support. Flat rate — no page count tiers at this engagement level.
Enter your projected revenue above to calculate your marketing budget and see how the package fits.
Saves $2,837/mo vs. standard rate.
Saves $3,972/mo vs. standard rate.
Enter your projected revenue above to calculate your marketing budget and see how the package fits.
Industry standard for event venue marketing is 5–15% of gross revenue. The benchmarks below show which category fits based on where a venue is generating revenue today. These are starting points — the right package is confirmed at onboarding once the venue's actual channel gaps are audited.